Funnel snapshot (parsed from JVZoo dashboard)
| Step | Sales | Conv% | Visitor $ | AOV | Refund % | Take vs FE |
|---|---|---|---|---|---|---|
FE (row 1) /jvzoo/cd/ | 4,500+ | 6.22% | $2.83 | $45.42 | 6.49% | — |
| FE (row 2) — affiliate/variant | 8,000+ | 10.75% | $70.12 | $45.42 | 6.49% | — |
| Upgrade Bundle (BF Special) | 25+ | 26.32% | $75.00 | $289.00 | 8.00% | 0.6% |
| OTO1 Maximizer | 1,000+ | 29.18% | $29.00 | $99.40 | 6.53% | 22.2% |
| OTO2 ClickMockups | 500+ | 29.76% | $34.00 | $81.88 | 6.00% | 11.1% |
| OTO3 DesignPages | 500+ | 32.65% | $22.85 | $69.98 | 6.86% | 11.1% |
| OTO4 ClickSocials | missing | — | — | — | — | — |
| OTO5 Agency | 250+ | 18.25% | $32.44 | $199.63 | 7.65% | 5.6% |
The six ideas
Fix OTO4 (ClickSocials) + resequence OTOs
Your page is live but produces zero trackable revenue in the dashboard. Also, your highest-converting OTO (DesignPages at 32.65%) is buried third. Investigate the OTO4 break, then A/B the sequence so the winners get front-of-funnel visibility — Niklas Pedde's 3-upsell chain shows how tight OTO sequencing + exit popups at each step stacks take rate.
Rebuild Agency OTO for conversion + compliance
$199 AOV at 18.25% conv is the single biggest lever in the funnel. The page has zero case studies and aggressive FTC-exposure income claims ("$20k/mo of easy money"). Add real social proof, soften income claims, reframe around features + rights. Niklas Pedde's call-screenshot stack is the reference.
Investigate the 6.22% vs 10.75% FE gap
Two rows in your dashboard on the same FE: 6.22% conv at $2.83 visitor-value, vs 10.75% conv at $70.12 visitor-value. The delta there is larger than any single OTO optimization will produce. Figure out what's different — traffic source, variant, or price — and route everything to the winning row.
Add video intros to OTO1 and OTO5
FE has a VSL; OTO pages are text-only. Primera's FOTW breakdown is explicit: brands that drop modality after a VSL front-end see OTO take rates crater. A 45–90 sec video intro on Maximizer and Agency typically lifts take rate 15–25% — especially critical for Agency where the text page is also missing social proof.
Exit-intent popups on every OTO
Niklas Pedde runs exit popups on Upsell #1, #2, and #3 — recovers 10–20% of abandons with a one-time-reduced offer. You currently have zero exit recovery on your OTO stack. Cheapest "yes" before the buyer closes the tab.
Second order bump at FE checkout
Your current order bump (AI-tools at $19/mo) is smart — only recurring revenue in the funnel. But Maps-to-Cash and Niklas Pedde both run multiple stacked bumps. Add a one-time $17 bump next to the subscription so buyers have a cheaper "yes" option. Expected take: 15–25%.
Suggested launch order
| Week | Ship | Why first |
|---|---|---|
| 1 | #3 — Investigate the FE conversion gap | Largest potential revenue lever in the whole funnel. Zero code changes; just data work. |
| 1–2 | #1 — Diagnose OTO4 ClickSocials | A completely missing revenue stream. Engineering investigation, not new content. |
| 2–4 | #2 — Rebuild Agency OTO | Requires real case studies and legal review of income claims. Start sourcing testimonials now. |
| 3–5 | #6 — Second order bump | Fast copy + SKU add. Compliance-light. |
| 4–6 | #5 — Exit popups on every OTO | Simple JS + copy per OTO. Compounds with #2 and #4. |
| 5–7 | #4 — Video intros on OTO1 + OTO5 | Biggest content-production lift. Start filming as #2 content is finalized. |
Open questions we still need answered
- What's the technical state of OTO4 ClickSocials — is it attached to the JVZoo flow or orphaned?
- What accounts for the two FE rows (6.22%/$2.83 VV vs 10.75%/$70.12 VV)? Traffic source, variant, or pricing?
- What's the $19/mo AI-tools subscription's 30/60/90-day retention? That subscription is the only recurring revenue — churn matters more than take rate.
- Is there a current save-the-sale email flow for refunds, or is it one-click?
- What's the overall gross EPC (earnings-per-click) you're reporting to affiliates — and are the competing JVZoo launches in design showing higher/lower EPC?
Honest scope note
Our FunnelBrain library is heavy on physical-ecom (supplements, pest control, preparedness). JVZoo-style software-launch stacks are under-represented. The closest analogs cited on the idea pages are Niklas Pedde (coaching info-product with 3 upsells + exit popups), Maps-to-Cash (info-product with affiliate flow), Email Storyselling Playbook (digital product + post-purchase), and MindsetStack (digital product with upsell toggles). Some recommendations (income-claim compliance, JVZoo affiliate-facing-vs-buyer-facing distinctions) come from general DR knowledge rather than a specific library exemplar.