What it is
You already run one order bump at FE checkout — AI Tools at $19/month (via /jvzoo/ai-tools/). Strategically that's smart: it's the only recurring revenue line in your entire funnel, which means every subscriber compounds in value over time.
But a subscription bump has a specific downside: buyers who don't do subscriptions (and there are many) pass. You're leaving revenue on the table from the cohort that would say yes to a one-time add-on at $17.
Add a second bump alongside the AI-tools subscription. Make it one-time, cheaper, and a no-brainer add for ClickDesigns's specific buyer.
Why this fits ClickDesigns specifically
Your FE buyer is mostly a marketer/entrepreneur who just bought a design tool. They're in "build mode" mentally. The one-time bump should be something that accelerates their first output:
Candidates for the second bump (pick one or A/B)
| Bump idea | Price | COGS | Why it works |
|---|---|---|---|
| "50 Done-For-You Logo Templates" (niche-specific — ecom, coaching, SaaS) | $17 | ~$0 (digital) | Narrower than the FE's 1,000+ generic templates. Sells on specificity. |
| "Express Support Priority" (7-day) | $12 | ~$2 (support time) | Speed-focused objection handler. Pairs with new-user onboarding anxiety. |
| "Advanced Training Bundle" (15 tutorial videos) | $27 | ~$0 (digital) | The FE includes basic training. This is "mastery-level." Sells to the buyer who wants to go deep. |
| "Brand Kit Template Pack" (colors, fonts, style guides) | $17 | ~$0 (digital) | Legitimate complementary add-on to logo design. |
Visual layout — stack both bumps
Two checkboxes, stacked vertically, on the order form. Order matters:
- Bump 1 (first shown): AI Tools — $19/mo → position this as the premium, recurring option
- Bump 2 (second shown): 50 DFY Logo Templates — $17 one-time → framed as the "lighter" alternative
Rationale for this order: buyers will either take both (maximal revenue), take just the AI subscription (your existing winning outcome), or take just the logo pack (the recovery case you're creating with this idea). Only the logo-pack-only case is new revenue.
Do NOT pre-check either bump. Pre-checked bumps trigger FTC scrutiny (as documented on the QuietProtector brief).
Evidence — multi-bump order forms in our library
Click any thumbnail to see the full checkout page with multiple bumps in context.
Expected lift math
Watch-outs
Next moves
- Pull 50 highest-rated logo templates from existing ClickDesigns library, group them by niche (ecom, coaching, SaaS)
- Create a simple "DFY Logo Templates" landing section + delivery mechanism (Zip file + dedicated template page in ClickDesigns)
- Add second bump SKU to JVZoo ($17 one-time)
- Update checkout page HTML/form to show both bumps (keep FTC-compliant: no pre-check)
- Ship; measure per-bump take rate separately for 14 days
- If the template-pack bump exceeds 25% take, ladder up — add a 3rd bump variant for A/B testing